Cozmic Club ⋆｡°✩

Collectible character card series with a special twist: 3D AR models that users can carry everywhere they go!

Role

UX Design, Interaction Design, AR Design, Illustration

Project Duration

20 weeks

01. Discover & Define

Initial Thinking

Target Users

01. Blind Box and Trading Card Collectors

02. Teenagers and Young Adults interested in fun characters and collectible figurines

Research Methods

01. Existing Popular Products

02. User Interviews

03. Functionality and Accessibility Tests

Requirements

Product

○ Collectors can purchase blind boxes that contain 3 characters, with 9 possible collectible figures total. Each figure comes with a scannable card that projects an animated character in Augmented Reality.

User

○ Primary User: Teenagers and Young Adults interested in blind boxes, trading cards, and cool figurines!

○ Satisfying collector hobbies, immersive technology, and unique toy product design.

Technical

○ Designed for both iPhone and Android usage. The AR requires no app download and can be accessed by scanning a QR code on the back of every card.

Business

○ Competitors: POP MART, Sonny Angels, Smiskis

○ Cozmic Club stands out from its competitors by offering more variety in its figures, higher quality cards, and a unique, unseen feature: Digital Figurines that users can bring with them anywhere

Competitive Analysis

Trip Advisor and Rotten Tomatoes were carefully analyzed for their well-known review features.

Strengths

  • Brand Recognition

  • Creative Characters

  • Diverse Offerings

01.

Sonny Angels

Weaknesses

  • Dependence on User-Generated Content

  • Overwhelming UI

Opportunities

  • Mobile Experience

  • New Travel Services

  • Feed Personalization

Threats

  • Economic Changes

  • Global Events

  • Bots and Fake Reviews

Concept Sketches

Three different character concepts were designed and sketched. Through user surveys and interviews, a final outfit character concept was selected. Below are color concepts that were tested for the chosen designs.

70’s Character Color Concepts

90’s Character Color Concepts

80’s Character Color Concepts

Final Color Concepts

3D Models

The next phase involved modeling each character in Blender. Through 3D modeling each character, I was able to discover which features were easily transferable from a 2D to a 3D space. This process resulted in slight alterations to the designs, but they remained true to their original concepts.

70’s Character Model

80’s Character Model

90’s Character Model

Character Illustrations

After discovering what 2D features could be translated into 3D, I illustrated the final character designs. Intentionally evoking the target audience’s nostalgia, the final character silhouettes and shape language mimics popular cartoon styles from the 90s and 2000s!

in progress…!